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For Immediate Release

“Costumes for a Cause” American Heart Association Benefit Fashion Show to be held 
in Pittsburgh, PA

Pittsburgh July 21, 2011 – Chelsea’s of New is partnering with Diana Rua 
Media to co-host the 2nd annual "Costumes for a Cause", American Heart Association 
charity costume fashion show and cocktail party.

All proceeds will benefit the Pittsburgh chapter of the American Heart Association's "Go 
Red for Women" campaign.

This year’s non-profit event will be held at 
WHIM Station Square, a Miami style 
nightclub located at 7 East Carson Street in Pittsburgh, PA on Friday, September 30, 
2011. Cocktail party starts at 8:00pm, with the fashion show starting promptly at 10:00pm.

Guests must be at least 21 to attend.

Expect a night of fun, glamour, and local celebrities at the Hollywood themed “Costumes 
for a Cause” charity event this year. In addition to a high energy costume fashion show, 
this year’s event will include a pre-show cocktail party, hors d'oeuvres, decadent 
desserts, a silent auction and raffle prize giveaway. Over thirty-five models will grace the 
runway, showing the latest in couture costumes from Glamour House, J. Valentine and 
Roma Costume.  

“After my father passed away at age 56 from a massive heart attack, I realized just how 
pervasive heart disease can be,” says Michele Garris, founer of Chelsea's of New York. “I’
m taking action by promoting awareness through our events for this important cause.”

For more information about this event or for business sponsorship opportunities, please 

About Go Red For Women
Go Red For Women is the American Heart Association’s solution to save women’s lives. With one out 
of three women still dying from heart disease, we are committed to fighting this No. 1 killer that is 
preventable., a premier source of information and education, connects millions 
of women of all ages and gives them tangible resources to turn personal choices into life-saving 
actions. We encourage women and the men who love them to embrace the cause. For more 
information please visit